Points to Consider in Promotional Campaigns

Dear Member,

According to the letter received from the General Directorate of Consumer Protection and Market Surveillance of the Ministry of Trade;

Promotional campaigns involving methods such as offering discounted or free products and participation in draws for which codes are sent are organised by companies operating predominantly in the food sector in order to increase the awareness and sales of their brands and products.

It has been observed with satisfaction that the number of consumer applications made to our Ministry regarding such campaigns in 2020 decreased significantly compared to previous periods.

However, it has been determined that a significant portion of the applications received by our Ministry regarding the promotional campaigns concern promotional products promised to consumers not being delivered at contracted outlets, codes for the draws not being received, and consumers experiencing problems receiving incomplete or incorrect information from store staff or being unable to contact the companies organising the campaign.

Accordingly, consumer applications received by our Ministry regarding promotional campaigns are examined by the Advertising Board within our Ministry within the framework of Law No. 6502 on Consumer Protection and its secondary regulations, and where it is determined that consumers have been deceived and misled, administrative sanctions are imposed on the companies causing this situation under the provisions of the relevant legislation.

In this framework, in order to prevent possible consumer grievances related to promotional campaigns, it is considered important, for establishing a sound communication environment, that clear and sufficient information be included in advertising and promotional tools and that store staff who deal directly with consumers be ensured to have sufficient information on the campaign conditions.

Submitted for Your Information.

 

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Date Added :2021-02-24 09:46:00