The Türkiye Brand

Dear Member,

In the letter sent to our Chamber by TOBB, with reference to the letter received from the Presidency dated 03.02.2022 and numbered 161825: the referenced letter, a copy of which is attached, provides information on the "Hello Türkiye" campaign launched within the framework of the efforts to strengthen the "Türkiye" brand pursuant to Presidential Circular No. 2021/24, which entered into force on 4 December 2021, and states that the video film of the campaign can be accessed via the link given in the letter.

The letter further requests that the relevant institutions and organizations be informed about the use of the term "Türkiye" instead of "Turkey" in traditional and digital media and in national and international official correspondence, taking into account the "Guide to Strengthening the Türkiye Brand" provided as an annex to the letter.

 

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Date Added :2022-03-17 02:47:00