National Participation in the NRF Retail's Big Show Event

Dear Member,
In the letter sent to our Chamber by TOBB, with reference to the letter of the Ministry of Trade dated 15.08.2023, the letter referenced above states that the NRF Retail's Big Show event is organized every year in New York, USA, by the National Retail Federation, and that it will be held next year on 14-16 January 2024.

The letter further conveys that it is considered beneficial, both for the international expansion of our participating companies and for reinforcing the perception of our country as a producer of innovative technology solutions, for software/IT companies established in our country and serving the retail sector to participate, through a national participation organization, in the event, which is also attended by representatives of major US retail companies such as Walmart, Macy's, Target and Saks, and for this participation to be organized in the "start-up hub" area.

In this context, it is stated that, should companies participate in the said event with a stand, the individual participation, promotion and transport expenses specified in the Circular on the implementation procedures and principles of Decision No. 5447 on the Internationalisation of the Turkish IT Sector and the E-Turquality (Stars of Informatics) Programme may be supported at a rate of 70% and up to 600.000 TL per event.

In addition, it is also considered possible for national participation to be organized by cooperation organizations and fair organizers approved by the Ministry.

Kind regards,
Elazığ Chamber of Commerce and Industry