{"id":4542,"date":"2023-07-25T15:35:08","date_gmt":"2023-07-25T12:35:08","guid":{"rendered":"http:\/\/elazigtso.com\/tr\/index.php\/2023\/07\/25\/promosyon-kampanyalarinda-dikkat-edilmesi-gereken-hususlar\/"},"modified":"2023-07-25T15:35:08","modified_gmt":"2023-07-25T12:35:08","slug":"promosyon-kampanyalarinda-dikkat-edilmesi-gereken-hususlar","status":"publish","type":"post","link":"https:\/\/elazigtso.org.tr\/tr\/index.php\/2023\/07\/25\/promosyon-kampanyalarinda-dikkat-edilmesi-gereken-hususlar\/","title":{"rendered":"Promosyon Kampanyalar\u0131nda Dikkat Edilmesi Gereken Hususlar"},"content":{"rendered":"<\/p>\n<div class=\"content-detail\">\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Say\u0131n \u00dcyemiz,<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Ticaret Bakanl\u0131\u011f\u0131 T\u00fcketicinin Korunmas\u0131 ve Piyasa G\u00f6zetimi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019nden al\u0131nan yaz\u0131ya g\u00f6re;<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">A\u011f\u0131rl\u0131kl\u0131 olarak g\u0131da sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar taraf\u0131ndan, markalar\u0131n\u0131n ve \u00fcr\u00fcnlerinin bilinirli\u011finin ve sat\u0131\u015flar\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik olarak indirimli veya hediye \u00fcr\u00fcn verilmesi ve \u015fifre g\u00f6nderilecek \u00e7ekili\u015fe kat\u0131l\u0131m sa\u011flanmas\u0131 gibi y\u00f6ntemler i\u00e7eren promosyon kampanyalar\u0131 d\u00fczenlenmektedir.<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">S\u00f6z konusu kampanyalara ili\u015fkin 2020 y\u0131l\u0131nda Bakanl\u0131\u011f\u0131m\u0131za yap\u0131lan t\u00fcketici ba\u015fvurular\u0131n\u0131n miktar\u0131nda \u00f6nceki d\u00f6nemlere k\u0131yasen \u00f6nemli oranda azalma oldu\u011fu memnuniyetle m\u00fc\u015fahede edilmi\u015ftir.<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Bununla birlikte, d\u00fczenlenen promosyon kampanyalar\u0131na ili\u015fkin Bakanl\u0131\u011f\u0131m\u0131za ula\u015fan ba\u015fvurular\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131n, t\u00fcketicilere vaat edilen promosyon \u00fcr\u00fcnlerinin anla\u015fmal\u0131 noktalardan teslim edilmemesi, d\u00fczenlenen \u00e7ekili\u015flere ili\u015fkin \u015fifrelerin ula\u015fmamas\u0131 ile sorun ya\u015fayan t\u00fcketicilerin ma\u011faza g\u00f6revlilerinden eksik yada yanl\u0131\u015f bilgi almas\u0131 veya kampanya d\u00fczenleyicisi firmalarla irtibat kuramamas\u0131 oldu\u011fu tespit edilmi\u015ftir.<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Bu itibarla, promosyon kampanyalar\u0131na ili\u015fkin Bakanl\u0131\u011f\u0131m\u0131za ula\u015fan t\u00fcketici ba\u015fvurular\u0131 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun ve ikincil d\u00fczenlemeleri \u00e7er\u00e7evesinde Bakanl\u0131\u011f\u0131m\u0131z b\u00fcnyesinde bulunan Reklam Kurulu taraf\u0131ndan incelenmekte olup, t\u00fcketicilerin aldat\u0131ld\u0131\u011f\u0131 ve yan\u0131lt\u0131ld\u0131\u011f\u0131n\u0131n tespiti halinde ilgili mevzuat h\u00fck\u00fcmleri kapsam\u0131nda bu duruma yol a\u00e7an firmalara idari yapt\u0131r\u0131m uygulanmaktad\u0131r.<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Bu \u00e7er\u00e7evede, d\u00fczenlenen promosyon kampanyalar\u0131na ili\u015fkin olarak ortaya \u00e7\u0131kmas\u0131 muhtemel t\u00fcketici ma\u011fduriyetlerinin \u00f6nlenmesi amac\u0131yla reklam ve tan\u0131t\u0131m ara\u00e7lar\u0131nda a\u00e7\u0131k ve yeterli bilgilendirmelerin yer almas\u0131 ve t\u00fcketicilerle birebir muhatap olan ma\u011faza g\u00f6revlilerin kampanya \u015fartlar\u0131na ili\u015fkin yeterli bilgiye sahip olmalar\u0131n\u0131n sa\u011flanmas\u0131n\u0131n sa\u011fl\u0131kl\u0131 bir ileti\u015fim ortam\u0131 tesis edilmesi bak\u0131m\u0131ndan \u00f6nem arz etti\u011fi de\u011ferlendirilmektedir.<\/p>\n<p style=\"margin-bottom: 1.25em;padding: 0px;border: 0px;line-height: inherit;vertical-align: baseline\">Bilgilerinize Sunulur.<\/p>\n<p>\u00a0<\/p>\n<p>Bu duyuru 846 defa okundu. <\/p>\n<p>Ekleme Tarihi :2021-02-24 09:46:00 <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Say\u0131n \u00dcyemiz, Ticaret Bakanl\u0131\u011f\u0131 T\u00fcketicinin Korunmas\u0131 ve Piyasa G\u00f6zetimi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019nden al\u0131nan yaz\u0131ya g\u00f6re; A\u011f\u0131rl\u0131kl\u0131 olarak g\u0131da sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar taraf\u0131ndan, markalar\u0131n\u0131n ve \u00fcr\u00fcnlerinin bilinirli\u011finin ve sat\u0131\u015flar\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik olarak indirimli veya hediye \u00fcr\u00fcn verilmesi ve \u015fifre g\u00f6nderilecek \u00e7ekili\u015fe kat\u0131l\u0131m sa\u011flanmas\u0131 gibi y\u00f6ntemler i\u00e7eren promosyon kampanyalar\u0131 d\u00fczenlenmektedir. S\u00f6z konusu kampanyalara ili\u015fkin 2020 y\u0131l\u0131nda Bakanl\u0131\u011f\u0131m\u0131za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duyuru"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/elazigtso.org.tr\/tr\/wp-content\/uploads\/2023\/07\/logo_news-80.jpg","_links":{"self":[{"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/posts\/4542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/comments?post=4542"}],"version-history":[{"count":0,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/posts\/4542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/media\/5650"}],"wp:attachment":[{"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/media?parent=4542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/categories?post=4542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elazigtso.org.tr\/tr\/index.php\/wp-json\/wp\/v2\/tags?post=4542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}